Our Biggest Shows Are Getting Bigger!
Hosting events at the Javits Center – in the new heart of the greatest city in the world – brings a tremendous amount of buzz, and that can lead to surges in attendance like never before. With the new Hudson Yards- 34th Street subway station and the High Line across the street, as well as the rapidly developing neighborhood, more and more events are experiencing a new type of excitement on the show floor and that’s leading to increased ticket sales.
Two of our recent events in 2016, the North American International Toy Fair and the New York Times Travel Show, both saw a tremendous uptick in their attendance numbers, proving just how attractive New York’s largest convention center can be. All of this activity comes as the Javits Center completed a recent renovation with new façade, flooring, mechanical and technology systems and prepares for a new expansion in the coming months. The expansion project, announced by Governor Andrew M. Cuomo in January, will bring five times more meeting room space, a new ballroom, a new on-site truck garage and 500,000 square feet of exhibition space on one level.
From February 13 to February 16, 30,600 global play professionals attended the 113th annual Toy Fair, a 16% increase compared to the previous year, according to the Toy Industry Association. As the largest toy marketplace in the Western Hemisphere, Toy Fair attracted attendees from across the United States and 92 countries and hosted more than 1,200 exhibitors, importers, distributors and sales agents who displayed their latest products and innovations.
For the New York Times Travel Show in early January, organizers experienced the highest attendance in nine years and the second most attended New York Times Travel Show in its history. Event managers reported a total of 29,050 attendees, with 20,750 consumer attendees – the largest increase with a 3% spike compared to last year’s event. Of more than 525 exhibitors, 110 exhibitors debuted this year, making this event one of the most dynamic in its history.
“With infrastructure upgrades completed and an expansion project on the way, there has never been a better time to exhibit at the Javits Center,” said Tony Sclafani, the Javits Center’s Senior Vice President and Chief Communications Officer. “Thanks to the opening of the 7 Line, the High Line and the rapidly developing Hudson Yards project, we’re in the middle of the new heart of New York, and as a result, there’s a new excitement in the air about the future ahead.”